Biobank Ireland Trust, is a Dublin based charity focused on ‘Fast Tracking cancer research to better diagnosis and treatment’. We helped our client to review their marketing materials and to redesign the Biobank Ireland website to optimise it for user experience.
By expanding on the existing colour palette allowing us to bring new energy to the brand. We chose clean san serif typefaces for digital and marketing collateral to create a modern feel. We also built on the visual language by creating patterns that echoed the concept of cells and connected structures. We tackled the website by stripping back on messaging and only retaining quality content, this allows Biobank Irelands web users to have a smooth journey through the site.