Bord Bia Bloom

  • Branding
  • Print
  • Digital


Bloom is Ireland’s largest gardening, food and family entertainment event based in the Phoenix Park over the June Bank Holiday weekend. 

Design Challenge

Bloom was a concept developed by Bord Bia over a decade ago. Idea created the name and branding for this hugely successful annual event and we have worked with the team in Bord Bia on an annual basis for the last 11 years developing advertising concepts, illustrations, radio ads, brochures, exhibition stands, websites and on and off-line marketing collateral.

We were delighted that the new website we created for Bloom in 2015 was the Overall Winner  –  Best Website, Most “joyous to look at and splendid to use” at the IIA Dot ie Net Visionary Awards 2015.


Shattering the previous attendance record, 120,000 people attended the 2017 festival in the Phoenix Park, Dublin over the June bank holiday weekend. Welcoming this year’s increased attendance, Tara McCarthy, Chief Executive of Bord Bia, commented, “We are proud that our Bloom event has developed into such an inspirational festival of creativity, a place where creators of food and drink, of gardens, craft and art get a platform to tell their story.