Me2You Gift Card
Retail Excellence Ireland (REI) launched FromMe2You gift card to the Irish market to enhance competition, reduce retailer commissions and create consumer choice. They approached Idea to design a logo, brand and website to help them propel this new venture to the Irish market. Idea has been helping launch new products onto markets for over 21 years – we were happy to help!
REI approached Idea about developing a memorable, recognisable identity to be rolled out across their full suite of marketing collateral. It needed to stand out on point of sale collateral, exhibition graphics and most importantly, on the card itself! As this product was going in direct competition with a well-established brand, Idea wanted to present the new identity in a fresh and vibrant way. A bright colour palette and logo fulfilled the client brief and design challenge – ensuring the Me2You card is being presented as ‘the Gift Card of Choice’! Me2You gift cards have experienced strong growth since their launch to market and give consumers greater choice with thousands of partner stores.