Plant Sustie is the only dedicated supplier of compostable materials to business and consumers in Ireland. Their mission is to offer their customers whether businesses, schools or individuals an online platform to source sustainable solutions from a range of top quality, EU Regulated tableware that won’t cost the Earth.
Idea worked with Claire & Roisin at Planet Sustie to update their brand logo, optimise their websites User Experience and design, SEO On-Page, and an AdWords campaign to drive conversions.
Since Planet Sustie’s launch in September 2018 Claire & Roisin have been on a journey which has taken the business to new heights. Now selling on a multinational level with SuperValu, they have continued to receive great interest & support in their sustainable & zero waste compostable tableware.
Idea began work with the Planet Sustie team earlier this year, utilising their LEO trading online voucher grant to optimise their digital activities to drive awareness and conversions. This included optimising the Plant Sustie website’s User Experience (UX) design, which involved making adjustments to the logo and site’s colouring to align with the concept of it being a compostable & eco-friendly brand. The next step involved completing SEO On-Page optimisation for the site to position better on Google Search Results. To strengthen these adaptations we launched a 3-month AdWords campaign focused on promoting Planet Susties compostable party products such as plates, bags, bag fillers, cutlery, cups, etc.
As the COVID-19 crisis hit in March 2020, and ‘Stay at Home’ restrictions were put in place, Planet Sustie adapted well and pivoted into creating & selling face covering. With this shift in business, we re-optimised the campaign to promote these products.
The implementation of the website & SEO optimisation activities has helped Planet Sustie to rank higher on Search Engine Results Page. The AdWords campaign drove over 41 conversions during the 3 month campaign period, with an average CTR of 5.29% vs. industry average of 2.69%, including taking into account the change in the approach of the campaign as a result of COVID-19.
View their website, here.