Townmore is a long established and highly regarded construction company with offices in Dublin, Cork, Tullamore and London. Townmore approached Idea to refresh their brand identity to reflect the scale and quality of projects they now work on.
Over the past number of years, Townmore had evolved and grown but the brand didn’t reflect this evolution.
Townmore approached Idea to look at the overall brand proposition. It was important that the brand represented the established values of the company, whilst also reviving it with a dynamic and confident new look and feel.
A brand workshop with the Townmore team got us to the heart of where the brand needed to go. Idea worked to evolve the corporate identity, looked at a fresh colour palette and introduced the aspirational tag line promise, ‘expect more’.
Once the identity was approved we were tasked with bringing the brand to life through the design a full suite of marketing materials and digital assets, that would engage current & potential Townmore clients nationwide. This included a comprehensive suite of printed material (such as pull-ups, stationery and hoarding), as well as the design and development of the Townmore website and social media assets.
Townmore relaunched on November 7th, 2019, at The Bourbon Bar at the Odeon Dublin, where they showcased the new brand to their respected team & clients.
Coverage following the reveal, showed a highly positive reaction & feedback on the new brand, and also outlined how Townmore’s consistent focus on quality and heavy investment in new construction technologies has lent itself to the company‘s growth over the past decade. With more than 100 direct employees, turnover for 2019 is expected to exceed €68 million.
“We needed a total overhall of The Townmore brand and marketing materials. The initial workshop with Idea proved to be invaluable in establishing what we wanted to achieve. Idea worked with us to create a progressive identity that we are extremely proud of and that really represents the scale and quality of Townmore’s work. The team in Idea worked hard to ensure consistency across everything from our website and hoarding to our corporate marketing materials and it was clear as the process continued that Idea cared as much about the end result as we did.”Mark Cronin, Head of Business & Marketing - Townmore