Services
- Brand Strategy
- Digital Strategy
- UI / UX Design
- Lead Generation
- Events & Conferences
- VR & Video
- Advertising Campaigns
Project Overview
Formerly known as Cabinpac, CPAC Modular approached us with a clear challenge: to change market perceptions of their brand. While they were delivering high-spec modular building projects, they were often associated with cabins, sheds and temporary buildings, an image that harkened back to the temporary classrooms many people recalled from childhood. This outdated perception was holding them back from being recognised as a leader in their field.
To reposition CPAC Modular effectively, we took a multi-faceted approach that redefined their brand identity, refined their offerings and elevated their communications across multiple platforms.
To reposition CPAC Modular effectively, we took a multi-faceted approach that redefined their brand identity, refined their offerings and elevated their communications across multiple platforms.
Rebranding and Positioning
We guided the evolution from Cabinpac to CPAC Modular, a name that reflected the quality, innovation, and scope of their work. The rebrand was central to shifting perceptions, focusing on CPAC’s expertise in delivering well-designed, planned modular buildings that catered to specific industries like education and healthcare.
To clearly define their services and reach distinct audiences, we segmented their offerings into three categories:
Cabinpac Hire: Dedicated to temporary and portable solutions.
CPAC Framing: Specialising in structural framing systems.
CPAC Modular: The flagship offering, showcasing permanent, high-quality modular buildings.
This segmentation allowed us to tailor messaging and target specific audience needs more effectively.
To clearly define their services and reach distinct audiences, we segmented their offerings into three categories:
Cabinpac Hire: Dedicated to temporary and portable solutions.
CPAC Framing: Specialising in structural framing systems.
CPAC Modular: The flagship offering, showcasing permanent, high-quality modular buildings.
This segmentation allowed us to tailor messaging and target specific audience needs more effectively.
Industry Focused Campaigns
Within the modular segment, we honed in on key industries, particularly education and healthcare. By visualising how CPAC’s modular solutions could meet industry-specific needs, we created targeted campaigns and materials. This included:
Virtual Reality (VR) Village: A cutting-edge tool that showcased various scales and types of modular buildings CPAC could deliver. The VR village allowed potential clients to experience CPAC’s capabilities firsthand, demonstrating the versatility and quality of their solutions.
Video Content: High-impact videos brought CPAC’s projects to life, highlighting their innovation and attention to detail.
Virtual Reality (VR) Village: A cutting-edge tool that showcased various scales and types of modular buildings CPAC could deliver. The VR village allowed potential clients to experience CPAC’s capabilities firsthand, demonstrating the versatility and quality of their solutions.
Video Content: High-impact videos brought CPAC’s projects to life, highlighting their innovation and attention to detail.
Enhanced Digital Presence & Events
We developed a comprehensive website that clearly articulated CPAC’s capabilities and segmented offerings. The website became a cornerstone of their digital strategy, supported by ongoing social media and paid advertising campaigns that reinforced their brand message and drove engagement.
We supported CPAC’s participation in numerous trade shows and industry events. By designing impactful displays and materials, we ensured they consistently stood out, driving awareness and reinforcing their new brand identity.
We supported CPAC’s participation in numerous trade shows and industry events. By designing impactful displays and materials, we ensured they consistently stood out, driving awareness and reinforcing their new brand identity.
Employer Branding
As part of the rebrand, we helped CPAC strengthen their employer brand. By aligning their communications with their vision and values, we ensured they attracted talent that resonated with their culture and ambitions.
Results:
Our partnership with CPAC Modular achieved the following outcomes:
- A complete transformation of brand perception, positioning CPAC as a leader in high-quality modular construction.
- Increased clarity and effectiveness in communicating their services through segmented offerings.
- Greater engagement and interest from key industries, particularly education and healthcare.
- A modernised and impactful digital presence that drove new business inquiries.
- Improved visibility and credibility at trade events, further solidifying their industry reputation.
By aligning their branding, communications, and strategy with the high standards of their work, CPAC Modular is now recognised as a trailblazer in the modular construction industry.
Results:
Our partnership with CPAC Modular achieved the following outcomes:
- A complete transformation of brand perception, positioning CPAC as a leader in high-quality modular construction.
- Increased clarity and effectiveness in communicating their services through segmented offerings.
- Greater engagement and interest from key industries, particularly education and healthcare.
- A modernised and impactful digital presence that drove new business inquiries.
- Improved visibility and credibility at trade events, further solidifying their industry reputation.
By aligning their branding, communications, and strategy with the high standards of their work, CPAC Modular is now recognised as a trailblazer in the modular construction industry.
Testimonial
"Working with Idea was a game-changer for CPAC Modular. They didn’t just refresh our brand—they redefined how the market sees us. Their strategic approach, from rebranding to industry-focused campaigns, helped position us as a leader in high-quality modular construction. The impact has been incredible, driving engagement, new business, and industry recognition. Idea truly understands how to transform perception and elevate a brand."
Alan Boyce, Senior Marketing Manager, Cpac Modular
