Choosing the right social media platforms for your business can be difficult, it can be hard to know where to start or what you should be looking for to make sure you choose the right ones.
To help, we’ve compiled some tips to make the decision a little clearer for you. Here’s some things you need to take into account:
1. Your Audience
Knowing who your audience is, is probably the most important thing to take into account when you are choosing which social media platforms to set your business up on. One of the main reasons businesses create social media accounts is to put themselves in front of their ideal audience, so knowing what social media platforms your audience uses is key to succeeding on social media. For example, if you are a B2B company, the majority of your target audience may use LinkedIn as their primary social media channel, so that may be the best fit for your business.
2. Your Goals
What are your social media goals? This is something you must focus on setting out before you establish which social media platform you will use. Depending on your social media goals, it may make it clearer which social media channels will benefit your business, for instance, some social media platforms are built for brand awareness while others are built to drive conversions. Understanding your social media goals and what it is you want to use social media for, will help you decide on which social media channel will help you yield the right results.
3. Research Competition
Research all of your top competitors. What social channels have they chosen, what type of content are they posting, which of their content performs best with their audience, and which social platform are they seeing the best progress on? These are all questions you must answer when looking into your competitors, to help identify the right platform for your business.
4. The content you want to create
Examine the type of content you want to create. Different content works better on different social channels, for instance, if video is something you want to focus on, you may find YouTube and TikTok the best platforms to use. Each social media platform has a particular type of content that it is known for or that performs best. Take a look at what content you have and what content you have planned to use/create in the future, using this information you will be able to determine the best social media channel for your business.
Once you have completed the points above, it is now time to compile the information together to help you make an informed decision as to what platform aligns to your goals, has the highest presence of your target audience and fits with the content you want to create.