Overview
Industries
- Property
Services
- Brand Strategy ,
- Brand Development ,
- Messaging ,
- Marketing Collateral ,
- Website Design ,
- Hoarding and Signage ,
- Merchandise ,
- Stationery ,
- Photography & Videography ,
- Presentations
Built Around People
Rycroft is an Irish home builder developing new homes and apartments across the greater Leinster area. Their team manages the full journey from land acquisition and planning through to design, build and sale. But despite years of impressive building work, they had no public-facing brand. No story that captured who they really were. The team behind Rycroft; skilled, experienced, genuinely people-first were invisible to the outside world.
Execution
We started with a strategic workshop – getting under the skin of the business, establishing their values, their vision and what truly sets them apart. From this foundation, we built outwards.
For the visual identity, we developed a graphic device that cleverly incorporates a series of house forms working together – a bold, cohesive symbol that’s distinctly architectural yet warmly human. It speaks to collaboration, to community, to something built to last.
The brand system that followed was built to work hard across every touchpoint: from photography and messaging to the website, hoarding direction, presentations, video, stationery, and merchandise. A warm, assured tone of voice threaded through it all – confident yet approachable. Photography and video captured the real people at the centre of the business. The team, the process, the care taken at every stage. Because when your people are your point of difference, they need to be seen.
The Impact
The website launched in May 2026, giving Rycroft a public face for the first time – clean, confident and clear in its UX. Early reaction has been strong as it communicates their impressive track record, what they do and the career opportunities within the business.
More than that, Rycroft now has a brand that really reflects what they do, and have been doing for many years. And gives them a solid platform for recruitment, tenders and potential partners to clearly understand their approach.
What the client said…
“Working with Idea was a genuinely rewarding experience. They quickly got to the heart of what makes Rycroft different, asking the right questions, challenging our thinking when needed, and helping us see our business from a fresh perspective.
What impressed us most was their ability to combine strategic insight with creative thinking. The process felt collaborative from start to finish, and the end result is a brand that truly reflects who we are and where we want to go.
We now have a much clearer story to tell, greater confidence in how we present ourselves, and a brand platform that will support our growth for years to come. I wouldn’t hesitate to recommend Idea to any organisation looking for a partner that brings both clarity and creativity to the table.”
