A new look for a new era! Escher Group’s brand and marketing collateral needed a complete revamp to not just enhance their brand relevance and perception, but to also highlight their unrivalled knowledge of the postal industry. Idea was tasked with refreshing their mantra, ‘We bring solutions to anyone, anywhere’. Challenge accepted!
Idea humanised the brand (which hadn’t been changed since 1989) and freshened their website, logo and marketing materials by replacing whitespace, text and bullets with a modern approach. A pallet of green and blue showcases a crisp, clean aesthetic, while a lower case logo brings Escher’s brand into a more modern era.
Escher Group’s new brand and marketing collateral is the perfect representation of their experience and expertise. A fitting rebrand to bring them into their next exciting phase.